TikTok Analytics: Complete Guide To Master The Metrics

Currently, the TikTok platform is becoming popular among people all over the world. Many are trying to create an iconic slot on the platform. If you are trying to succeed on the platform, then you will need to perceive TikTok Analytics. TikTok Analytics are the key metrics to step up your TikTok strategy. To leverage the analytics feature on the platform, all you need to do is start taking advantage of the TikTok Pro Account. By utilizing the TikTok platform’s built-in analytics, you will be able to target the right audience and understand more about their interests. Many brands buy tiktok views to achieve more success on the TikTok platform.

In this guide, we will break down TikTok analytics in detail so that the marketers can endorse their brand more effectively on the TikTok platform.

Swap To TikTok Pro Account

The TikTok platform recently started an analytics tool for Pro Accounts, similar to that of the Instagram platform. The TikTok Analytics feature helps you to unveil the insights about your published content’s performance and also the overall audience. To avail of the TikTok Analytics dashboard, you will need to switch into the Pro account on TikTok. You will need to begin by clicking on the profile settings and tap the “Manage My Account” option. Then on the next screen, click onto the option “Switch To Pro Account.” After that, you will need to select the category, provide your phone number, and enter the security code you obtain via SMS. After setting up the Pro Account, you can view the Analytics option on the “Settings” menu.

Working Of TikTok Analytics

TikTok Analytics features begin recording your data after you swap into Pro Account on the platform. The dashboard feature does not present any historical data. The feature commences generating the insights of your profile only after seven days. During this period, it is excellent to publish more content so that you will be able to grab deeper insights. Once you can avail of the analytics feature, you can plunge into account insights. You can publish more content to pick up more accurate data.

There are three insight features that TikTok features within your profile dashboard. They are:

  • Profile overview
  • Follower insights
  • Content insights

Profile Overview

By utilizing the profile overview feature, you will get to know your TikTok profile’s overall performance. The data includes your total profile views, followers count, and video views. You will get to know the valuable insights of the profile and video views and followers count for the past 7 to 28 days. This analytic data will help you in preparing an effective content strategy. When you have the configuration of the conversion rate, you will be able to fix a strict posting schedule and determine the growth rate.

Followers Insights

The Followers tab in the analytics option on the TikTok platform gives you the top-line view of your target audience demographics. You can view the data of both the gender and percentage of the audience based on location. The TikTok platform scaled across multiple countries so that you can see the breakdown of territories also.

Content Insights

The Content tab in the analytics on the TikTok platform offers valuable insight. From newest to oldest post, you will get to know the total views for the past seven days. It also displays the video that has been trending on the For You page within that period. The content data analytics features uncover the wealthiest insights of each post. To view each post’s data, all you need to do is click on the post thumbnail. The analytics for each post displays the following:

  • Total Likes
  • Total Shares
  • Total Comments
  • Total Views
  • Total Play Time
  • Average Watch Time
  • Traffic Source Type
  • Audience Territories

By viewing the territory engagement for your post, you can compare the data with the one derived from the followers’ tab. Then, figure out if different types of content resonate with different audiences at various locations. If you see that a particular post performs well in a specific area, you can double creating a similar type of content.

Final Thought

TikTok is an emerging platform that is creating an opportunity for brands to connect with younger audiences. Using the TikTok analytics combined with the Pentos tool, you can attribute your content’s performance across the platform.